- THE NORTH WOOD FACTORY -
Landor Corporate Office
Sustainability, Brand Identity, Location Based
Location: Miami, Florida
Class: Studio IV
Client Profile:
Landor is a brand consulting firm founded in 1914 by Walter Landor. Their headquarters are in San Francisco buttery have offices around the world. The company maintains 26 offices in 20 countries, including China, France, Germany, India, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, and the United States. Landor's work includes brand research and evaluation, brand strategy and architecture, brand purpose and green design, corporate identity and packaging design, innovation, naming and writing, branded experience, brand equity management, and digital branding. Landor brands themselves with very bright blocks of colors, simple text, and interactive graphics. A large part of their brand, and logo is the ferryboat named the Klamath. Walter Landor moved their headquarters onto a ferry boat. It symbolized bold and fresh thinking. They use this idea of bold and fresh in their branding and strategy.
Concept Statement:
Landor, an innovative branding consulting firm, will need a stylish and inspiring space to spark creativity and inspiration. The space, a refurbished warehouse, is located in Miami, Florida. Located in Wynwood, it will showcase the vivid colors, fauna and flora motifs and curvaceous lines of the art deco history. The space will host key members of the firm and will provide them with a space to increase productivity and organization it will house a variety of spaces for all kinds of workers. Different areas and workspaces will be highlighted with different color stories and overall moods. This will create unexpected experiences for the occupants of the space, as well as an organizational workflow. Workflow will also be exemplified through the grouping of team spaces. Individual workplaces will be personalized yet flexible through modular furniture and flexible layout. Overall, the office will exemplify the culture of Landor and how it interacts with that of miami.
Research
Sketches
Spatial Concepts
Subtract Volume
Subtracting volume from a space can create private areas for phone calls, concentration work etc. This also created privacy for the user. By creating these spaces it adds variety to workspace options.
Add Volume
Adding volume to a space creates more public seating, like stadium seating, modular seating etc. By adding volume you are able to create a space within a space.
Displace Volume
Displacing volume in a space creates corridors and areas of transportation that are needed in a structure. These can also create visual interest in a project.
Sustainability
Living Walls
Not only do living green walls increase overall well being, and productivity, they also can play a large role in the physical environment. These accent walls are shown to purify and detoxify the air, reduce noise. Implementing a green wall in a high level noise area can be offer all of these great benefits.
Grey water is wastewater from activities like bathing, washing dishes, and laundry. It gets is name from its cloudy appearance, which is the result of detergents and food waste, and is generally recognized to make up at least 50% of a typical buildings wastewater. It is different from black water. Installing grey water systems on the roof and into the plumbing systems is a great way to reuse this natural resource.
Grey Water Recycling
Site Research
Materials will have to be chosen accordingly, to reduce the heating of the interior. This includes windows, building materials, heating and cooling systems etc. This also increases the number of sustainable initiatives that will have to be put into practice in order to keep the building cool.
Coordinates: 25.7617° N, 80.1918° W
Solstice:
Summer- 87.8
Winter- 40.8
Equinox- 64.3
Bubble and Block Diagrams
- THE NORTH WOOD FACTORY -
Inspiration
Design Development
Bathroom Elevations
Reception Elevation
Kitchen Elevation
Palm Vinyl Wallpaper
Terrazzo Surface
Ceramic Tile
Custom Neon Sign
Palm Tiles
White Acrylic
Final Presentation
